A nightly ritual

Care for heavy days.

The cortisol pipeline

When life gets heavy,
hair lets go.

Stress-driven shedding is a pattern documented in the clinical literature on telogen effluvium — hair's delayed response to a heavy season.

40–50%

of women experience telogen effluvium after a major life event¹

67%

of postpartum women report hair loss within 4 months²

Begin the ritual

¹ Cleveland Clinic ² JCD

How the ritual takes care of you

Built around your hair’s 90-day cycle.

Ten actives. Two interlocked systems. One nightly ritual.

A steadier cycle

When cortisol stays high, more follicles shift into rest. Our adaptogens support a balanced stress response.*

L-Theanine · Ashwagandha

Deeper sleep

Magnesium glycinate supports the non-REM phase — when most hair regulatory work happens. Apigenin and lemon balm, two gentle botanicals, round out the evening wind-down.*

Magnesium · Apigenin · Lemon balm

Stronger strands

Biotin, zinc, and silica feed follicle integrity and shaft strength — without mega-dose breakouts.

Biotin · Zinc · Silica

Cellular renewal

Active B-vitamins (P-5-P + 5-MTHF) support follicle regeneration regardless of MTHFR status.

Vitamin B6 · Folate

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