Real ritual, real women.
What it actually does.
Real outcomes, on a real timeline. No fairy dust, no week-1 promises that hair physiology can't keep.
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Day 30+
Settling in
The ritual becomes routine. Hair renews on a ~90-day cycle, so the early weeks are about consistency — not verdicts.
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Week 1+
Calmer evenings
L-theanine and ashwagandha support a sense of calm as your evening winds down.*
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Day 60+
Stronger strands
Silica, zinc, biotin, and B-vitamins support strand strength and structure.*
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Day 90+
The full cycle
Look back at your starting photos and check in — nutrients that support fullness have had a complete cycle to work.*
Inside the formula
Sweet, smooth, and easy to love — a nightly ritual for your heaviest seasons.
Two gummies deliver a full adaptogen stack — L-theanine (100 mg), ashwagandha extract (125 mg), magnesium glycinate (45 mg), apigenin (50 mg), and lemon balm (25 mg) — to support a sense of calm.* Alongside, honest-dose hair nutrients — biotin (300 mcg), zinc (11 mg), bamboo silica (15 mg), vitamin B6 (2 mg), and folate (400 mcg DFE) — support hair strength and structure.*
Pectin-based, vegan, sugar-free, non-GMO. Natural mixed berry flavor. Made in the USA with globally sourced ingredients.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Take 2 gummies in the evening, 30–60 minutes before bed. Pair with a calm wind-down — the L-theanine and ashwagandha respond best when your routine signals rest.
The 90-day ritual: stay consistent for the full hair cycle — hair responds on its own clock, and consistency matters more than speed.
Stress core: L-Theanine 100mg · Ashwagandha 125mg (standardized extract) · Magnesium Glycinate 45mg · Apigenin 50mg · Lemon Balm 25mg
Hair structure: Biotin 300mcg · Zinc Citrate 11mg · Silica 15mg (Bamboo extract)
Methylation: P-5-P (Vitamin B6) 2mg · 5-MTHF Folate 400mcg DFE
Pectin-based, vegan, sugar-free, non-GMO, gluten-free. Made in the USA with globally sourced ingredients, in a cGMP facility.
Free U.S. shipping on orders over $50. Single-bottle one-time purchases under $50 pay calculated shipping at checkout. All subscriptions ship free, every cycle. Most orders ship within 1 business day from our Austin, TX warehouse.
Subscriptions: Monthly (1 bottle) or Quarterly (3 bottles every 3 months). Skip, pause, or cancel anytime in 1 click.
Returns: 60-day money-back guarantee on first-time orders. Email hello@ruubyn.com for help.
What's inside
Two systems, one nightly ritual: calming adaptogens and hair-structure nutrients.*
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L-Theanine
100 mgStress core
Supports relaxation without sedation. Helps quiet mental stress while staying focused.
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Ashwagandha (standardized extract)
125 mgStress core
Standardized extract that supports healthy cortisol levels and helps the body adapt to stress over time.
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Magnesium Glycinate
45 mgStress core
Glycinate form. Supports nervous-system relaxation and physical wind-down.
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Zinc Citrate
11 mgFollicle integrity
Citrate form. Cofactor for hair-shaft protein structure and normal follicle function.
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Biotin
300 mcgHair core
Deliberately moderate dose. Supports keratin production without the breakouts and lab-test interference linked to mega-dose biotin.
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Silica (Bamboo extract)
15 mgHair quality
Supports hair strength and structure.
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Vitamin B6 (P-5-P)
2 mgMethylation
Active form (pyridoxal-5-phosphate). Supports neurotransmitter function and methylation pathways the scalp uses.
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Folate (5-MTHF)
400 mcg DFEMethylation
Bioactive folate that absorbs regardless of MTHFR status. Supports cellular regeneration at the follicle.
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Apigenin
50 mgStress core
Calming compound (from chamomile) that supports relaxation.
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Lemon Balm
25 mgStress core
Botanical that supports calm and stress relief.
Your 90-day ritual
Hair regenerates on its own clock. Here's what to expect — honestly.
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Day 30
Settling in
The ritual is habit now — your hair's 90-day cycle is underway.
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Day 60
Stronger strands
A telltale sign your nutrients are working — typically the first visible win.
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Day 90
The full cycle
Look back at your starting photos and check in on your progress.
Why Ruubyn® is different
Most hair gummies stop at biotin. Ruubyn® goes further — a full adaptogen stack alongside hair-structure nutrients. Each row below is a deliberate formula choice.
| Feature | Ruubyn® | Nutrafol | HUM | SugarBear |
|---|---|---|---|---|
| Stress core (L-theanine + Ashwa) | ✓ | Partial | — | — |
| Biotin under 2,500 mcg (FDA-safe) | 300 mcg | 3,000 mcg | 5,000 mcg | 5,000 mcg |
| Sugar-free / pectin base | ✓ | Capsule | Capsule | — |
| Standardized adaptogen extracts | ✓ | Partial | — | — |
| Daily serving size | 2 gummies | 4 capsules | 2 capsules | 2 gummies |
| Public lab results (per batch) | ✓ | — | — | — |
| Subscription savings | Save 37% | Save 10% | Save 15% | Save 20% |
| Cancel anytime, 1 click | ✓ | Phone call | ✓ | — |
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Stress core (L-theanine + Ashwa)
- Ruubyn® ✓
- Nutrafol Partial
- HUM —
- SugarBear —
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Biotin under 2,500 mcg (FDA-safe)
- Ruubyn® 300 mcg
- Nutrafol 3,000 mcg
- HUM 5,000 mcg
- SugarBear 5,000 mcg
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Sugar-free / pectin base
- Ruubyn® ✓
- Nutrafol Capsule
- HUM Capsule
- SugarBear —
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Standardized adaptogen extracts
- Ruubyn® ✓
- Nutrafol Partial
- HUM —
- SugarBear —
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Daily serving size
- Ruubyn® 2 gummies
- Nutrafol 4 capsules
- HUM 2 capsules
- SugarBear 2 gummies
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Public lab results (per batch)
- Ruubyn® ✓
- Nutrafol —
- HUM —
- SugarBear —
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Subscription savings
- Ruubyn® Save 37%
- Nutrafol Save 10%
- HUM Save 15%
- SugarBear Save 20%
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Cancel anytime, 1 click
- Ruubyn® ✓
- Nutrafol Phone call
- HUM ✓
- SugarBear —
Questions worth asking
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Will biotin make me break out?
Ruubyn® uses 300 mcg of biotin — deliberately moderate. The breakouts most women report from hair gummies come from mega-doses (5,000–10,000 mcg) competing with B5 absorption. We balanced the dose to support keratin production without that trade-off.
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Will it cause weight gain?
No. Ruubyn® is a 2-gummy serving with no ingredients linked to weight changes. We watched the chatter about cortisol-pathway supplements and weight, and built around it deliberately.
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Will biotin interfere with my lab tests?
The FDA flagged biotin doses above 2,500 mcg as potentially interfering with thyroid and troponin tests. Ruubyn®'s 300 mcg sits well below that threshold — but always tell your provider what you're taking before any blood draw.
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How long until I see results?
Hair has its own clock — follicles work on a roughly 90-day cycle, which is why the protocol is built around the first 3 months. Consistency matters more than speed, and individual experiences vary.
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Can I take this if I'm pregnant or nursing?
Ruubyn® contains ashwagandha, which isn't recommended during pregnancy or while nursing. If either applies — or you have a medical condition or take medications — please check with your provider before starting.
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How is this different from Nutrafol?
Nutrafol is a 4-capsule daily protocol focused on broad hair-thinning in older demographics. Ruubyn® is 2 gummies with an adaptogen-led formula: L-theanine, ashwagandha, and magnesium support a sense of calm*, while biotin, zinc, silica, and B-vitamins support hair strength and structure.* Different focus, different formula architecture, different price.
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How is the subscription billed?
You receive 3 bottles every 3 months — exactly the cycle hair needs to respond. Cancel anytime in 1 click. No phone calls, no friction.
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Where is it made?
Made in the USA with globally sourced ingredients, in a cGMP facility. Every production batch will be tested by an independent lab for identity, potency, and contaminants — results will be published on our Tested page from batch one.